The brands clearly did not have the upper hand as they do today. There have never been fewer than 5 brands represented since this tournament. There are three players who have started all five games – Dani Carvajal, Luka Modric and Karim Benzema – but none of the other six – Gareth Bale, Marcelo, Isco, Casemiro, Nacho and Toni Kroos – have played in five winning finals. These are different from other sports bras in that they take into account the amount of running involved in soccer.